A key component of the SCI Marketview solution, CampaignDRIVER™ specializes in multi-channel marketing for the automotive industry.With the intelligent use of email, direct mail, voice broadcasts and text messaging, CampaignDRIVER™ increases sales and customer retention.
CampaignDRIVER™ distributes tailored communication combinations that optimize the use of “triggers”, the communication elements proven to generate the most positive responses by each customer or subscriber. Its multi-touch marketing campaigns can increase response rates by as much as 23% substantially improving marketing ROI.
Text Messaging
With 94% of its text messages read within the first two minutes of receipt, CampaignDRIVER™ writes and distributes text messages as its highest potential marketing channel. Texts are used as either follow-up communications to emails, voicemails and direct mail or as a primary channel, depending on the customer’s preference and the customer’s response patterns.
Email
Email communications contain embedded, actionable links. Whenever a customer or subscriber clicks on an email link, a real-time report with detailed information about that person is emailed to the client for immediate follow-up. Emails may also contain “Click to Talk”, a function that enables a near-instantaneous live call between the dealer and the interested customer at the customer’s choice of phone number. Other options include embedded videos and online reporting.
Voice Broadcast
Voicemails are written, and can be recorded, by our in-house team to compliment your outreach. They are sent at times of the day when they are most likely to reach customers. The technology distinguishes between live responses and answering machines, responding accordingly. Messages allow for phone keypad responses and call transfers.
CampaignDRIVER™ distributes tailored communication combinations that optimize the use of “triggers”, the communication elements proven to generate the most positive responses by each customer or subscriber. Its multi-touch marketing campaigns can increase response rates by as much as 23% substantially improving marketing ROI.
Text Messaging
With 94% of its text messages read within the first two minutes of receipt, CampaignDRIVER™ writes and distributes text messages as its highest potential marketing channel. Texts are used as either follow-up communications to emails, voicemails and direct mail or as a primary channel, depending on the customer’s preference and the customer’s response patterns.
Email communications contain embedded, actionable links. Whenever a customer or subscriber clicks on an email link, a real-time report with detailed information about that person is emailed to the client for immediate follow-up. Emails may also contain “Click to Talk”, a function that enables a near-instantaneous live call between the dealer and the interested customer at the customer’s choice of phone number. Other options include embedded videos and online reporting.
Voice Broadcast
Voicemails are written, and can be recorded, by our in-house team to compliment your outreach. They are sent at times of the day when they are most likely to reach customers. The technology distinguishes between live responses and answering machines, responding accordingly. Messages allow for phone keypad responses and call transfers.